Women's Edge Coalition

"Help Women Around the World Escape Poverty"

The Women's Edge Coalition direct mail campaign is a letter package with free postcards. A full-view outer envelope gave recipients a glimpse of the contents to increase open rates.

Kensington Windows Postcards

"See the World in a Better Light"

Too many window companies use the same look over and over, creating an industry of dull advertising. To make Kensington Windows stand out, we decided to "See the world in a better light" by using extreme close up views of happy and sexy faces juxtaposed with window images.

Pittsburgh Technical Institute

"Student Acquisition Mailers"

PTI attracts high school students with multiple self-mailers. Successively-mailed tri-fold postcards contain messages crafted to drive prospects to the school’s most popular web pages and to engage parental involvement in their child’s college selection.

Knepper Press

"It's a Girl! New Equipment Announcement"

All of the components of this direct mail package were designed to celebrate the arrival of a 90-ton, 85 ft. 6 in., bouncing beauty – a new 10-color printing press. Recipient's received bubble gum cigars and an invitation to see the new equipment in operation.

Kensington Windows

"Fortune Cookie Mailer"

A welcome surprise on any desk, this mailer contained 4 fortune cookies, each with a unique message supporting the reasons to choose Kensington Windows. Also enclosed, a mini brochure with a reply card – all viewed through a faux "window."

InfoSage Direct Marketing Package

"Step Into the Ring With InfoSage"

InfoSage packs a powerful punch when it comes to software integration. To illustrate this to prospective customers, a boxing theme evolved in conjunction with a contest to win boxing gloves signed by Muhammad Ali. Each prospect found a smaller version of the boxing gloves they could win inside the box along with a brochure and reply device. The contest allowed the mailer to take on a very effective theme and at the same time gave Infosage a powerful identity. The copy further urged prospects to find out how Infosage "steps into the ring" as a serious competitor in the field of product acquisition software and can help clients prevent supplier relationships from "boxing them into a corner" when they send in the reply card.