nonprofit direct mail

Letter Package with Colorful Brochure

Donor Acquisition Campaign
We created 2 unique mailers, one shown was based on individual stories and another mailer was based on our client’s research studies. Each package was mailed to equal quantities of homogeneous lists at the same time. Results were measured to determine which theme worked best. Subsequent package design will engage the data to enhance returns the next time the package is mailed to a larger list.

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