Nonprofit Direct Mail Examples
Higher Returns and More Buzz…
Are you looking for new ways to insure that your direct mail campaigns get higher returns and more buzz? Engage our services to create a campaign that compels your constituency to take notice and donate. Below are many examples of nonprofit direct mail campaigns we’ve created.
- We brainstorm your options and create concepts to fit your needs.
- We develop budgets based on quantities, lists and known response rates.
- We develop warm and fuzzy graphics that prospective donors respond to – they can’t resist.
- We organize your lists and donor attributes into categories that make sense and which are geared to increase response.
- We work as an agency to find the best printer and lettershop to handle your job.
- We create efficient campaigns that save valuable assets.
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Direct Mail Campaign for Special-Needs Kids
Letter & Buckslip Campaign
Cute kids highlight this campaign we created to raise money for a special-needs school. The package included a letterhead with tear-off coupon, a full-color window envelope, a buckslip and reply envelope (not shown).
Nonprofit Impact Report Design Example
An Impressive 10-Panel Impact Report, Mailed with a Solicitation Letter
Hôpital Albert Schweitzer HAITI, engaged us to create their Impact Report and fundraising campaign. The campaign had 3 donor segments. Mailers included personalized letters, the 10-panel report, an extra-large outer envelope (6×11″) and reply envelope.
The slim size is the largest size that can be mailed at the lowest postage rate. Utilizing this size, we were able to save 50% of postage costs verses an 8.5″ x 11″ size!
We designed, printed and mailed the fundraising campaign.
Nonprofit Direct Mail Fundraisers
Letter & Brochure Package
The example shown was designed with 4 pieces – a full-color outer envelope, a personalized letter with donor gift strings, a brochure and a return envelope.
Fundraising Event Invitations
Riverlife Party at the Pier
Planning an important event? Choose us to create an invitation that captures the attention of your donors and compels them to attend. The image shown includes the design of the card, full color outer envelope and the logo. We also manage all of the production and mailing.
Hospital Catalog Creates Excitement for Donors
Hôpital Albert Schweitzer HAITI, engaged us to create their first gift catalog. The 12-page catalog features services that donors can “buy” through their donations. Items for purchase include; Fortified milk for malnourished children $72; One day of an obstetrician’s work $125; Anesthesia for one patient $80; One day’s work for a community health worker $10; and so many more items.
We designed, printed and mailed the catalog to a house list and a purchased list.
Letterhead with Tear-Off Donor Campaigns
Various Gift Strings for Unique Audiences
We created this letter package for Saving Grace, a nonprofit shelter that offers comprehensive family violence and sexual assault services. Included in the mailing were several segments: previous donors, nondonors, and 2 purchased lists. Each segment’s letter copy and gift strings varied. Shown are the 8.5″ x 14″ letterhead with tear-off coupon, full-color #10 envelope and trifold brochure. The package also included a #9 return envelope.
Letter Packages in Large Envelopes
Animal Friends’ Holiday Mailer
Donor campaigns rely on well-told stories that demonstrate the value of the nonprofit organization. Readers become donors when a the story creates an emotional attachment. In the example shown, Animal Friends tells how they rescued a starving and abused dog, then brought her back to health and a happy new life in an adopting home.
An A-7 Donor Campaign
A Fundraiser for Meals on Wheels
Meals on Wheels hired us to create a donor campaign soliciting new donors. The mail package shown includes an A-7 outer envelope, a greeting-card-styled insert with facts about the number of individuals who benefit from meals, a reply card and reply envelope.
Test Your Theme Ideas
Create 2 Unique Mailers with Varying Themes and Keep Track of Results
We created 2 unique mailers (shown), one based on individual stories and one based on our client’s research studies. Each package was mailed to equal quantities of homogeneous lists at the same time. Results were measured to determine which theme worked best. Subsequent package design will engage the data to enhance returns the next time the package is mailed to a larger list.
Letter-sized solicitation mailers
A “Day of Giving” Donor Mailing
Davis & Elkins College hired us to create this first-ever Day of Giving package. The package included a personalized #10 business envelope, personalized letter, full-color reply form and reply envelope. Our role included writing, design, printing and mailing services.
World Neighbors Donor Relations Magazine
We recreated the look and size of World Neighbors’ fundraising magazine. The magazine lets donors and prospects know about the difference they make in the lives of women and children in poverty. Through donations, World Neighbors helps poor nations build drinkable water solutions, develop farmland and raise healthy farm animals.
Greeting-Card-styled Donor Campaign
Women Thrive Worldwide
A nonprofit agency located in Washington, DC, hired us to design the mailer shown left. Graphics depict an old-world look and support the copy visually. Funds acquired form donors are used to aid women in poverty by helping them become responsible for themselves.
Depending on your quantity, a 2-color mailer can be very cost efficient.
One of the most successful mailers, based on their very low overhead cost, BRAC USA hired us to create efficient mailers.
The 2-color campaign shown has great appeal, thanks to quality design-work.
A Guide to Skin Cancer Detection
Who says you have to hide in the dark to avoid skin cancer? We created this guide for our client. It informs users how to properly apply sun screen and how to identify and detect early skin cancers.
This mailer also included a DVD pocket.
Event Invitation Example
West Virginia University’s Capital Campaign Kick-off Mailer
If you have an event, make it stand out by communicating with an aggressively designed invitation. Using quality designers to make your ideas come to life sets the tone for your event. In contrast, if you accept just any design, your event will lack interest and will actually act as a hurdle to convincing your prospects to participate in your event.