Medical Brochure Design
Medical Brochure Design, plus Postcards, Pocket Folders and Catalogs
Present an image of reliability and quality to your current or prospective patients or buyers with beautifully-designed medical brochures, postcards, pocket folders or catalogs.
- If you are a supplier of medical technology, medical imaging, health care services or have business-to-business clients in the medical field, choose Direct Axis to make your communications noticeable.
- We specialize in medical brochure design and production of print and web media for the healthcare industry.
- Take a look at medical brochure design samples we’ve created for our clients.
- Email or call us today, toll-free for a quote on your project. 1.800.849.3056
Pocket Folder Inserts for a Community Hospital
The pocket folder inserts for CareWell Health Medical Center were designed to provide critical information in an engaging and visually appealing format. Each flyer highlights a specific department—Spinal Care, Emergency Department, Orthopedics, and Radiology—with content developed after in-depth interviews with department stakeholders. The result is a series of inserts that are easy to read, visually striking, and reflective of CareWell Health Medical Center’s commitment to patient-centered care.
Design Philosophy
Core Goals:
Clarity: Present complex medical information in an easily digestible format for patients and families.
Visual Interest: Create an aesthetic that reflects professionalism while remaining warm and approachable.
Consistency: Ensure all inserts share a cohesive look while allowing each department to have its own unique identity.
Key Components
Content Development
Interviews: Each department’s insights were captured through interviews with medical professionals, ensuring the content reflects real expertise and addresses common patient concerns.
Patient-Centered Language: Medical jargon was simplified into plain, conversational language to ensure accessibility for diverse audiences.
Key Sections:
- Overview of the department and its services.
- What patients can expect during their visit or treatment.
- Frequently asked questions tailored to each department.
- Contact information and next steps.
Design Features
Modular Layout Design:
Content is segmented into clear sections with distinct headers for easy navigation. Callout boxes highlight key points
Typography
Readable Fonts: A clean sans-serif font for body text paired with a bold serif typeface for headers. Font sizes optimized for clarity, with headings standing out for easy scanning.
Color Palette:
Inspired by CareWell Health Medical Center’s branding, a calming color scheme of blues and greens with complementary accents to differentiate each department:
Icons: Custom icons for quick visual cues (e.g., a spine graphic for Spinal Care).
Standardized Dimensions: Inserts fit perfectly into CareWell’s pocket folders for easy organization and portability.
Why It Works
Ease of Use: The modular layout and clear typography make information quick to scan and understand.
Visual Interest: Calming colors, professional imagery, and engaging graphics draw attention while reinforcing CareWell’s brand identity.
Tailored Content: Interviews with stakeholders ensured that each insert reflects the unique needs and strengths of its respective department, offering value to both patients and staff.
Professional Cohesion: While each flyer has its own identity, the consistent branding ties them together as a unified representation of CareWell Health Medical Center.
Healing with Style: The Artistry Behind a Well-Designed Medical Instrument Catalog
The 20-page medical device catalog was meticulously designed to showcase spinal fixation devices, which play a critical role in the treatment of fractures, degenerative diseases, infections, tumors, and congenital deformities like scoliosis. The primary goal of the catalog was to present these highly technical devices with clarity and precision while maintaining a clean, professional design that reflects the quality and reliability of the products.
Design Process:
Discovery and Planning:
The first step was understanding the client’s needs and the audience for the catalog.
Client Goals:
The client emphasized the importance of a clean, professional layout and intuitive navigation, allowing surgeons and medical professionals to easily find product information.
Audience Insights:
Since the catalog would be used by highly skilled medical professionals, the design needed to balance technical detail with visual clarity, avoiding unnecessary clutter.
Content Mapping:
Collaborated with the client to organize the content, defining key sections such as product overviews, technical specifications, usage guidelines, and ordering information.
Concept Development:
Visual Style:
Developed a clean, modern aesthetic with ample white space to ensure the focus remained on the devices and their details. A subtle color palette of blues and greys was chosen to evoke professionalism and trustworthiness.
Typography:
Selected highly legible sans-serif fonts for headings and body text to ensure readability, even for complex technical information.
Illustrations and Photography:
Device Illustrations:
Our client partnered with medical illustrators to create detailed, high-quality renderings of the spinal fixation devices, ensuring accuracy and clarity. These illustrations highlighted key features such as design, size, and material composition.
Photos:
Where applicable, incorporated close-up photos of the devices in clinical settings, showcasing real-world applications.
Page Layout and Navigation:
Section Organization:
Divided the catalog into clear sections for easy navigation, including a table of contents and section dividers with color-coded tabs for quick reference.
Design Refinements:
Conducted multiple rounds of client feedback, refining details such as image placement, font sizes, and the balance between text and visuals.
Ensured a consistent visual hierarchy across all pages, with intuitive flow and clear differentiation between headings, subheadings, and body text.
Integrated small design elements, such as subtle gradients and icons, to enhance visual appeal without overwhelming the content.
Key Features of the Final Catalog:
Clean, Modern Design:
A professional and uncluttered layout that prioritizes clarity and accessibility.
Clear Illustrations:
High-quality, detailed renderings of devices with annotated callouts for key features.
Easy Navigation:
Color-coded sections, a detailed table of contents, and consistent layouts made it simple for readers to locate and compare products.
Technical Precision:
Carefully presented product specifications in an organized, grid-based format to meet the needs of medical professionals.
Outcome:
The final catalog achieved the perfect balance between technical detail and aesthetic appeal, serving as a trusted resource for surgeons and other medical professionals. It reflected the precision and innovation of the spinal fixation devices while making it easy for users to explore and understand the product offerings.
Shining Stars: A Hospital Brochure Design Created to Celebrate Employee Excellence
The brochure shown is used to acquire feedback from patients as well as to acquire new donors to the hospital foundation.
Empowering Health Choices: Designs for Informative Managed Care Clinic Brochures
We created a series of brochures for SynerMed. Each participating doctor was provided with an individualized brochure for their practice.
Colorful and Creative: The Art of Fun Pediatric Brochure Design
Used as Mailers and Hand-Outs
Inform patients and caregivers about your medical facility and capabilities. The brochure shown was designed for a pediatric physician. Individual brochures were created for each physician in the healtcare concern.
Innovation in Focus: Designing a Medical Imaging Brochure
Imaging Equipment Brochure
Businesses in health care hire us to create capabilities brochures with graphic design that impresses and attracts new clients. This medical brochure was used to describe imaging equipment offerings for hospitals. The brochure is hand-delivered by sales representatives, sent via direct mail and given out at trade shows.
Comprehensive Care, One Brochure: Highlighting the Strength of Aligned Health Businesses
A consortium of 6 health care companies, TTG engaged our services to create the medical brochure design shown. The brochure describes the corporate structure and covers their diagnostic, equipment, nuclear medicine and other health care businesses.
Innovative Solutions for New Beginnings: A Catalog Design Tailored to NICU, PICU, and Well-Babies
The catalog sample shown was designed using Philips’ brand standards. Our graphic designers can follow your brand guidelines or create a unique new design for your catalogs.
Home Healthcare Information, Neatly Organized: Elevating Your Brand with Pocket Folder Design
We create posters, billboards and pocket folders for healthcare businesses. Shown is an example of a Pocket Folder we created for a home healthcare agency. We also created a matching website.
Brightening Little Lives: Navigating Hope and Support in Brochure Form
Specialized Design for a Pediatric Hospice Brochure
We created this brochure to blend the seriousness of the subject with the desire to allow children to be children. The brochure’s message to parents is nurturing and caring while giving opportunity for happiness.
A Healthy Smile Starts Here: Informative and Engaging Dental Brochure Design
“Making Smiles for a Lifetime” Brochure
A very happy and fun looking brochure design was used for a dentist’s office.
Caring for Little Angels: A Compassionate Brochure Design for Pediatric Home Health Services
We designed the pediatrics brochure above to attract families who need nursing services for their children.
Your Journey Begins Here: Recruiting Healthcare Professionals through Brochure Design
This retro-look brochure design was created for a Human Resources Department in a medical firm. The brochure included cash incentives for employees to help recruit qualified candidates.