Industrial Catalog Design
Clean. Organized. Professional.
We design for engineers and industrial clients.
We understand the need for easy-to-read specifications and volumes of data.
We combine charts, graphs, specs and photos to create industrial catalog pages that engage the minds of people who make things tick.
We work with engineers and industrial marketers to develop brochures that demonstrate complex processes and describe products that only an engineer could love… and we love it too.
Throw a formula at us – give us CAD drawings – show us a murky photo, we’ll turn it all into an organized catalog or brochure that speaks your language.
Ask for a quote on your next design job.
Tools of the Trade: Crafting a World-Class Industrial Catalog
All American-made tools with American-made steel are featured in this catalog we designed and printed.
A well-designed industrial catalog is a powerful marketing tool, combining strategic design and high-quality production to drive engagement, enhance usability, and ultimately boost sales. Here’s how good design and production make an industrial catalog effective for marketers:
1. Visual Hierarchy for Quick Navigation
Marketers rely on catalogs that make finding products easy. A clean, intuitive layout with large product images, bold headings, and well-structured charts allows customers to scan and locate items quickly. Thoughtful use of typography, color coding, and whitespace prevents visual clutter and enhances readability.
2. High-Quality Product Imagery
Sharp, detailed images of tools provide clarity and instill confidence in buyers. When customers can see a product’s construction, materials, and features up close, they are more likely to trust its quality. Well-lit, high-resolution images reinforce the craftsmanship of American-made tools.
3. Clear and Concise Information
Marketers need to communicate key selling points efficiently. Easy-to-read charts, bullet points, and structured descriptions ensure that specifications, pricing, and features are digestible at a glance. Too much dense text can overwhelm users, while well-organized data speeds up decision-making.
4. Branding and Emotional Appeal
Strong branding elements—such as a patriotic color palette, American-made callouts, or subtle nods to craftsmanship—help reinforce the catalog’s message. A professional, high-quality design signals reliability, durability, and authenticity, which are key selling points for industrial tools.
5. Print and Digital Optimization
A well-produced catalog is not just a printed piece; it should also be designed for digital distribution. Interactive PDFs with clickable links enhance accessibility for marketers promoting products across multiple platforms.
6. Durability and Quality Printing
A catalog that feels substantial and well-made reflects the quality of the products inside. Sturdy paper stock, high-quality printing, and a well-bound format make the catalog last longer in the hands of distributors, sales teams, and customers.
7. Call-to-Action and Lead Generation
Strategic placement of CTAs—whether a phone number, website, or QR code—guides readers toward the next step. Marketers can use these elements to drive inquiries, online sales, or direct engagement with reps.
By balancing functionality and aesthetics, a well-crafted industrial catalog becomes an essential marketing tool that enhances brand perception, improves customer experience, and drives sales.
Charting Excellence: A Comprehensive 100+ Page Catalog Packed with Technical Line Art and Data
Technical Products Catalog Design – Loaded with Graphs and Charts
The industrial catalog design shown contains over 100 pages of technical line art, detailed charts and graphs, plus tons of technical data for engineers. The design and pagination was developed for easy reference and the content is given enough air to increase readability.
This 100+ page industrial catalog was meticulously designed to cater to engineers and technical professionals. Given the complex nature of the content, the design prioritizes clarity, organization, and ease of reference, ensuring users can quickly find the information they need.
1. Technical Precision with Line Art & Data Visualization
- Detailed technical line art provides accurate visual representation of components, ensuring engineers can examine designs with precision.
- Graphs and charts simplify complex data, allowing for quick comparisons and insights.
- Tables with structured data make specifications easily scannable, improving efficiency in technical decision-making.
2. Smart Pagination for Easy Navigation
- A well-thought-out layout and pagination system ensures that product families and technical categories are logically grouped.
- Consistent headers, footers, and section markers help users locate key information without flipping through unnecessary pages.
- Indexing and cross-referencing facilitate effortless lookups, saving engineers time.
3. Readability and Visual Balance
- Given the density of technical data, ample whitespace (air) is strategically incorporated to reduce eye strain and improve legibility.
- A clean, structured grid system keeps content aligned and easy to follow.
- Thoughtful use of typography ensures that specifications and notes remain clear even at small font sizes.
4. Functional Yet Professional Aesthetic
- The design feels technical yet modern, aligning with the expectations of engineers and decision-makers.
- Color-coded sections and highlights are used to distinguish product types and performance categories.
- A balance of form and function, ensuring that the catalog serves as both a reference guide and a marketing tool.
This catalog isn’t just a collection of data—it’s a well-designed engineering resource that enhances usability while maintaining a highly technical, professional appearance
Unleashing Energy: The Power of a Thoughtfully Crafted Trifold Brochure for the Oil & Gas Industry
Safety Brochure Design
The 6-panel trifold brochure shown is loaded with exploded-view line art. Descriptive illustrations demonstrate how the product works.
From Small Components to Big Solutions: Discover the Power of Our Oversized Catalog Designs
Control Panel Design and Manufacturing
Shown is an oversized, 8-panel brochure which was designed on a scale to impress. The large centerfold has a continuous image of a control panel manufacturing facility combined with many smaller close-up images of control panels.
A Spectrum of Solutions: Communicating Water Treatment Processes in a Colorful Brochure
Veolia Water Systems
Monochromatic images create a background for informative charts and line art in this industrial water facilities brochure.
Simplifying Complex Processes: Rendering Industrial Facilities with Clean, Accurate Line Art
Complex Manufacturing Process Illustration
We created this clean and simplified illustration of a large commercial facility before it was built. The illustration was created using architectural and CAD drawings.
Steel, Style, and Substance: The Artistry of a Well-Designed Product Catalog
Mix Printed Catalogs and E-catalogs for Digital Distribution
All of our industrial catalog designs can be printed traditionally and/or used as pdfs and online flip-books. The pdfs and online flip books can be updated easily and at low cost. Pdfs also have hyperlinked Table of Contents, so users can easily get to the pages they want.
The printed catalogs are used as reference and salesman hand-outs.